How to get the Best Business Results using Social Software

This recent interview with John Hagel, co-chair of the Deloitte Center for the Edge, discusses the factors for success with social business projects and the future of social software. Hagel’s major observation is that few companies have an appropriately targetted approach to social business and do not align this to their business metrics, the areas most important to the business. Hagel outlines a 5-stage approach for social software strategy which ensures a systematic and strategic outcome. Asked about the future – Hagel believes that social software will continue to evolve and that there will be greater integration between the various social software components used inside companies (blogs, wikis, micro-blogging etc). He also believe that these enterprise social software platforms will increasingly integrate with social media (outside the company).